Innovative new programming aims to shatter sexual, contraceptive stigma in Asia, Africa

Innovative new programming aims to shatter sexual, contraceptive stigma in Asia, Africa

09
Feb 24

Gen Z is not afraid to talk about sex, taboos, and shifting cultural norms around sexuality. Shaping the discussion around these topics is also deeply rooted in the mission of DKT International. This month, our global teams put forward some exciting new initiatives, using social media and local influencers – creatively using a variety of media to move the needle in regard to behavioral and societal change.

In Ghana, teams celebrated the launch of a new TV drama in mid-August, “SOSO (Not So Gud, Not So Bad), a series developed in collaboration with the GH Media School, as well as partnerships with 12 prominent TV stations that will broadcast the series. The project aims to highlight the real lives and issues faced by Ghanaian youth while incorporating DKT product placements. A trailer for the series premiered in July, amassing over 147,000 views across all social media platforms.

DKT Anglophone West Africa (and DKT Ghana) also launched Season 3 of the popular Kiss and Tell show, featured on DKT Ghana’s YouTube, Facebook, and Instagram channels. The teaser itself ignited significant anticipation, generating over 100K views across all three platforms. The first two episodes went live on August 3rd and August 19th.

Talking about emergency contraception used to be considered taboo in Indonesia, but DKT Indonesia‘s recent collaboration with SwipeRx to create a podcast about the proper usage and value of emergency contraception, featuring Dr. Thesa Ananda Prima, MD, DKT Indonesia’s medical advisor, and Anissa Chusnul Ayusyah, Pharmacist and Brand Manager for PostPil in indonesia. The podcast took a deep dive into debunking misconceptions of PostPil’s use, how Postpil functions after unprotected intercourse, the advancement of accessibility through the SwipeRx application and insights on Postpil’s growth in Indonesia.